Business negotiations are an integral part of modern business, including in the field of marketing. During these meetings, key strategies are formulated, important partnerships are forged, and decisions are made that directly impact the success of the company.
Our course “Business Negotiations in Marketing” provides a unique opportunity to acquire the skills of successful business negotiations, enabling future professionals to interact effectively with partners, clients, and colleagues.
Under the guidance of Larisa Trifonova, students in the 3rd year of the Marketing and Logistics program presented individual projects. The task of these individual projects was to improvise real negotiations (preparation, conduct, analysis) on a given topic.
